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Pay Per Click Marketing

Advertising on conventional media or even the social media can be frustrating. Businesses have to pay vast sums of money and are unsure of the success of their ad campaign. It was against this backdrop that Pay Per Click (PPC) Marketing was introduced in 1998. Pay Per Click Marketing is an advertising model that allows you pay only when an online user clicks your ads.

This type of marketing leverages organic search terms and pays search engines like Google (instead of websites) a certain amount of money each time a user clicks the ads. The highest bidder typically gets the most prominent placement.

Succeeding at PPC marketing depends on several factors among which the most vital are:

Keyword relevance: Creating relevant keyword lists, tight keyword groups, and proper ad text.

Landing page quality: Creating landing pages that are persuasive with a strong call to action made for specific search queries.

Quality score: Marketers with higher ratings from Google get more ad clicks at lower costs.

Pay Per Click versus Pay Per Lead Marketing

Pay per Lead (PPL) is another advertising model that allows you to pay only when an online user provides contact information to you by filling a form online. On the other hand, Pay Per Click means you only pay when an online user clicks on your ad regardless whether they read the landing page or follow the call to action.

While PPL marketing may appear to be better because of higher leads, it’s more expensive than PPC marketing.

Key Benefits of Pay Per Click Marketing

Quick Entry: One of the critical factors of SEO is domain age and several other factors that focus on time. But you can easily start your advertising campaign and still make significant progress in a short while.

ROI: PPC marketing provides high returns on investment as it allows you track and measure your performance. You can see and analyze impressions, clicks, and conversions.

Target Market: Pay Per Click marketing allows you target a section of internet users based on the use of search queries. You can target keywords through text ads and run ads based on their past behaviors.

Traffic Generation: Unlike SEO where traffic may take a while to build, Pay Per Click marketing generates traffic faster since they are displayed on the first page.

Control: PPC marketing gives you full control of your ad content, where you want it published, and the audience you want it to reach.

Why Choose JachOOs™ for your Pay Per Click Advertising service?

From keyword research to optimizing landing pages, Pay Per Click advertising can be a difficult task. At JachOOs™, we have all the necessary experience and tools to help you create a PPC campaign that fits your budget and generates leads. We are ready to help you run a PPC campaign that will yield results.

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