Google AdWords and Bing Ads

Goolge Adwords & Bing Ads

Advertising is an effective tool used by businesses to promote their brand and products. Advertising is typically expensive, and the cost is dependent on the type of adverts. However, while businesses spend a fortune on advertising, there’s hardly a way to tell if it’s effective or if it’s reaching the target audience. Pay Per Click (PPC) advertising is a new type of online advertising that solves this problem.

Search engines like Google and Bing offer PPC on their advertising networks so business can create relevant ads using keywords that people type into their search engines. With Google and Bing dominating the search engine market with 69.89% and 11.94% respectively, businesses can now reach a prepared target audience because they use specific keywords on search engines.

Elements that make effective Google AdWords and Bing Ads campaigns include:

• A unique selling point (USP) that makes you stand out from the competition
• A special offer that gives customers a push to make the desired decision
• A clear and persuasive call to action (CTA)
• A list of selected keywords for the campaign
• A well designed and carefully crafted landing page
• Attention to your mobile audience as they make more purchases than other devices

Key Benefits of Google and Bing Adwords

Quick Entry: Unlike SEO, it’s never too late to create Google AdWords and Bing Ads campaign. A business can join the adwords campaign and start creating awareness about its brand or generating sales within a short period of time with the aid of optimization.

Control: Google AdWords and Bing Ads provides a company with control over almost everything. You get to choose your keywords and placement. You also get to decide your budget and bids, and can choose to scale up if you notice improvements. There’s also the chance of making adjustments while the campaign is running.

Targeting feature: Google AdWords and Bing Ads allow a business to take a targeted approach at their adwords campaign. Businesses can target keywords, past behaviors of ads s well as specific demographics on the display network.

Measurability: Google AdWords and Bing Ads provide the opportunity for advertisers to monitor their adwords campaign. You can measure your impressions, click through rates (CTR), Conversions, Cost Per Click (CPC), Click Per Acquisition (CPA) etc.

Cost effective: Google and Bing Adwords are less expensive compared to traditional advertising as marketers only pay when someone clicks their ads. In addition, you can decide how much you want to spend on the campaign per day.

Why choose JachOOs™ for your Google and Bing Adwords services?

Successful Google AdWords and Bing Ads require application of many features and tweaks which can be overwhelming. At JachOOs™, we will do all the hard work for you and present the desired results to you. Our seasoned experts are ready to help your adwords campaign become a success.