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Micro Sites and Landing Pages

Microsites and landing pages provide your company with more in-depth and interactive focused marketing approach to your online marketing campaigns.

Microsite

A microsite is a mini website generally on its own domain or sub domain and is a powerful tool to generate targeted leads for your marketing campaigns. They are the specific domains which cover a single subject or individual campaign. You have to register a different domain for each microsite and its web address would be something like www.YourCampgainMicrosite.com or CampaignMicrosite.YourDomian.com. Microsites give you lots of flexibility. Microsites are topic based website which contain 3-30 pages worth of specific content that visitors can interact with. A specific call to action is required on each page. The main aim of a microsite is to create an experience around a certain story and often includes multiple product or services. Microsites give more benefits when used to promote brand awareness when they are part of a large campaign. One of the best example of a microsite is Facebook for Business. Facebook has created a whole website dedicated for helping small business to do better advertising.

Microsites offer many benefits. The detailed site tells you the complete story of your product or service. They also encourage visitors to click through your website and view multiple pages therefore increases the amount of time which the visitors spend interacting with your brand and ultimately lowering the bounce rate of your site. Also, If you have a specific URL just for your microsite then it will allow the web address to be more easily used in radio, TV or print advertising and when the visitor will type the website address into their browser then it will be easy to write the microsite address as it is easy to remember therefore it will bring more traffic.

Landing Pages

A landing page is what the name says, It is actually a particular page on a website which is used for a certain purpose i.e. To promote a specific product or service. As it is hosted on your main domain hence its web address will be like www.YourDomain.com/LandingPage or LandingPage.YourDomain.com where the title LandingPage is edited to reflect the product or service which you are promoting. Make sure your landing page is focused on one specific product or service. Landing pages work as single pages which tell the whole story of the product or service you are providing and it also provides a method for people to interact with your brand. People usually download a specific file, subscribe to a newsletter, sign up for a free trail, or buy a particular product or service. Your homepage focuses on site navigation while landing pages focus on getting leads and conversions.

Some of the benefits of using landing pages to promote your products or services are:- they are quick to setup, are affordable and can fit in any budget and provide much higher rate of conversion than a general website. Depending on the story you want to tell, they can have small up-front cost. As most landing pages are hosted on your existing domain hence there is not a need to buy new domain name or hosting space.

Why to Choose Jachoos for developing Microsites and Landing Pages?

Jachoos has gained many years of experience in creating Microsites and Landing pages for so many of our clients and helped them to achieve their targets of more visitors, more traffic, more engagement, more conversion and more business. Many of our clients like us as we provide high quality services at very affordable rates. Our expert team of web designers and web developers consists of professionals having experience and expertise in all of the required latest technologies to create microsites and landing pages. Hence if you have any requirement of creating Microsite or Landing Pages, do contact us for best results and guaranteed success in your marketing campaign.

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