We understand the psychology of compliance and can make readers read your copy and do exactly what you want them to.
Finding the right words to describe your business or products can be a daunting task. What’s worse than that is the need to consistently find those words. Yet, this is often the difference between a company making sales and a company just getting by. Writing a copy that evokes the interest of readers to read from beginning to end, and persuade them to respond to the call to action is a draining responsibility.
It’s said that the average individual sees 4,000 ads per day. It’s no surprise that many customers have built a defense mechanism against ads. However, that’s what makes business copywriting interesting because it pulls down the resistance and makes readers take the desired action because they want to.
Both types of writing may share some similarities but there’s a vast difference between them. The major difference lies in their intent. Content writing is primarily to inform, educate and entertain readers so they can engage with the brand. On the other hand, business copywriting has only one aim – to sell. It could be to sell an idea or a product. Its purpose is to be persuasive and get readers to take the desired action.
Brand image: Copywriting allows you decide how you want to portray your business. Through the use of carefully selected words, you can affect your prospect’s perception of your brand which influences their buying habits.
Understanding: Explaining what you do and what you offer is not as simple as it seems. Great business copywriting helps customers understand your business without bulky, boring texts.
Creating value: You have just one opportunity to create an impression on your customers. Copywriting makes use of the most suitable words, techniques and tones to give you quality results.
Elicit desired response: Whether you want your prospects to sign up for a program or fill contact forms or reach out to your business, business copywriting employs the use of the element of persuasion to ensure compliance.
Generate high revenue: Selling a product to buyers who are yet to make up their minds is a herculean task. When done by professionals, business copywriting can lead to massive sales for your company.
Business copywriting is hard and that’s the reason why many copies do badly. However, at JachOOs™, we have a team of seasoned business copywriters who are wordsmiths, and skillful use words to elicit a response to the call to action. Whether you want to sell an idea or your product, we understand the psychology of compliance and can make readers read your copy and do exactly what you want them to.
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