Social Media Marketing

Social Media Marketing

The social media has progressed beyond a place just to connect with loved ones. It has also become a tool for businesses to stay in touch with their customers and give updates on their products. Social media boasts of huge user base that any goal-oriented business cannot afford to overlook. For example, Facebook now records more than 1 billion users who use the website daily. The figures for other social media websites are astronomical too. This presents a huge opportunity for companies to reach new prospects and consolidate on their relationships with existing customers.

Social media marketing typically encompasses posting texts, uploading images and videos and other content that enhances audience engagement. It also makes use of paid social media advertising.

Social media marketing campaigns aims at:

• Establishing a social media presence
• Creating engaging content and persuasive advertorials that is sharable
• Encouraging feedback from customer via surveys and contests

Key Benefits of social media campaign

Brand awareness: Since most people log into social media sites every day, it’s easy to increase brand awareness. Creating sharable content helps your business build recognition and become more visible as you have the potential to reach a broad audience of prospects.

Conversion rate: When a business becomes more visible, it has higher chances of conversions. Whether the aim is to sell a product or lead to your website, creating quality content such as post, image or video improves your conversion rate. The better the impression your content makes on the prospect, the better the results.

Customer satisfaction: Customers yearn for interaction with the brand they patronize. For example, customers appreciate when their comments on a company’s post receives personalized response rather an automated message. Whether it’s a complaint or a question, receiving a reply contributes to better customer satisfaction.

Brand authority: Creating quality, sharable content and customer satisfaction on the social media can help position your business as an authority in the industry. Quality content demonstrates your business has a thorough understanding of the industry and what prospects want. Customer satisfaction increases good will which ultimately helps your brand become authoritative.

Improved brand loyalty: Social media marketing helps you bond with your customers though regular engagement. Many businesses see social media as an avenue to introduce new products while customers see it as a service channel to communicate directly with the business. When both functions are done effectively, it results in brand loyalty.

Why choose JachOOs™ for your Social Media Marketing services?

While the social media may look simple for marketing, it’s not. With lots of pages fighting for your prospect’s attention on the platform, creating social media marketing today doesn’t always drive engagement or increase in conversion rate. At JachOOs™, we have social media experts who understand the dynamics of social media marketing techniques, and are ready to help your business grow by connecting with your audience.