Reputation Management

Reputation Management

It’s easy to lose the reputation you built over the years in a day. Many companies have suffered damage to their reputation which took adverse toll on their businesses. Yet, a company’s reputation is its most valuable asset. It shapes the way the general public views your products and consequently impacts the decisions of potential customers. Reputation management aims to deal with this challenge.

A threat to your reputation may be a negative review, bad news coverage, or even a crisis. This is why companies need reputation management. Reputation management refers to strategies and activities aimed at ensuring that the public has a positive perception of your business. The presence of the social media and online communities makes reputation management vital as businesses are more at risk of negative reviews and posts.

Here are some studies highlighting why reputation management is essential:

• Consumers are twice likely to share bad customer experiences as they talk about their good ones. (Sales Force)
• 7 out of 10 customers will leave a review if they are just asked to by the business. (Bright Local)
• 90% of consumers read online reviews before visiting a business (Forbes)
• 78% of consumers trust peer recommendations while only 14% trust advertising (Vendasta)

Types of Reputation Management

Building: A business just starting out needs to actively build its reputation to build a positive public perception and to win their trust.

Maintenance: A business that’s been in existence needs to continually maintain a good image and ensure it’s in the spotlight for positive reasons.

Recovery: In the case of a bad reputation, a business needs to hide its bad reputation and recover its good image through public relations tools (press, social media, blogs etc).

Key Benefits of Reputation Management

Helps respond to bad reviews: Proactive reputation management helps you monitor what’s said about your business online so you can respond accordingly. Being unaware of what people say about your business online is risky.

Maintaining positive image: Reputation management helps your business retain its positive image and moulds the public perception of the public to your favor.

Better online visibility: Google places high importance on reviews and user content. Reputation management on the various sites helps your business gain better visibility on search engines.

Attract new customers: The digital space is now a part of the buyer’s journey. Reputation management helps customers judge your business based on positive reviews.

More income: Since people tend to trust what they read, good reputation management helps improve your sales in the long term which also leads to increase in income.

Why Choose JachOOs™ for your Reputation Management services?

At JachOOs™, we offer reliable reputation management services for brands and businesses to help them remain in the spotlight for the right reasons. Our team of Reputation Management professionals is ready to help your business remain in the spotlight positively.