Social Media Marketing: 3 Amazing Knowhows To Go Ahead
Social media marketing is something we all do in personal capacity with or without our knowledge. However, for a business, no matter how small it is, there should be a strategy for social media marketing. As social media now has far more reach than conventional digital marketing tools, small businesses can definitely use it for building their brand.
Here is what Intuit co-founder has to remind us about branding.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
Scott Cook
This talk between consumers can be initiated through social media easier than any other form of digital or non-digital form of marketing. Social media marketing services for small businesses include but not limited to creating brand awareness, collaborative posts, social media ads, SMO and creative contents. Hope these points answer why is social media marketing important for smaller businesses too.
ROI of social media marketing depends on various factors. The prime factor being the content. A well planned social media marketing with targeted approach can deliver maximum ROI. However, for this to be achieved, a business specific strategy must be framed beforehand including the estimation on which method works best, which all marketing tools to be used and also the cost involved. Remember that all these come with expense of either your own business hours or consultation charges spend on social media marketing agencies.
The co-founder of Marketing Nutz said this about ROI in marketing through social media.
“You can never go wrong by investing in communities and the human beings within them.”
Pam Moore
Social media marketing indeed has few shortcomings. The exposure to the public, which is otherwise beneficial, can affect the brand reputation in the form of negative reviews and comments. Handling such instances requires an extremely polite and thoughtful approach. With an experienced reputation management team, even the negative reviews or comments can turn into an opportunity for positive marketing.
Look at what the Amazon CEO has to say about reputation management.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Jeff Bezos
So identifying the comments that are probably harmful for reputation should be the part of your social media marketing strategy.
Social Media Marketing – FAQ
Well, it is not just limited to a few applications. There are many. Any option or combination of options can work for a particular business objective. It can change from time to time and task to task.
If a business system can manage these changes effectively, surely outsourcing is not needed. Yet, in most cases outsourcing it to experts is the best option that the main business system remains undisturbed by marketing tasks.
First and foremost, inconsistency. The two other major mistakes are being unresponsive to valid feedback or queries and using social media handles only for sales contents.
Consistency management is key here. If the consistency can be assured throughout the contents being aired in all the handles, it is good and often beneficial to have multiple handles in the same platform.
Marketing in social media mainly focuses on the big names with professional-also backgrounds. However, the ones with entertainment-only backgrounds could also be used to increase brand reach.