SEO Services in 2023: Impacts of the New Google Spam Update

Google is fueling its AI with new updates on spam detection. This update is expected to have a great impact on the field of SEO services as the ranking will no longer be the same. SpamBrain is the AI-based spam detection system by Google. It is a high performance spam detection system which eliminates low quality websites from the search results. Google is bringing these improvements to their spam detection system in order to identify new types of spams. This proves that Google is so much dedicated to the user experience. 

Direct impacts

Coming back to the latest update, Google is using SpamBrain to remove any unnatural links. Not only removing unnatural links. We can safely claim, by the latest update, Google will aim to detect the sites that are buying links and those that are built only for links. This update adds extra power to the already efficient SpamBrain in identifying low quality contents.

Attending the bad practices in SEO services

Backlinking is a great tool for digital marketers. Especially the team involved in SEO services. However, there are some ill-practices related to banklinking which require checking. Invisible linking, banklink stuffing, irrelevant linking and spamming for linking are some of those practices. It is of no doubt that these practices need to be brought under control. The new spam update is also a part of Google’s continuous efforts to control these ill-practices of backlinking.

What does it actually mean to your SEO services?

Firstly, SEO practices would have saved the site. As per the sources, this update can impact widely, across all the languages. Since every unnatural backlinking is going to be removed, the weakly optimized pages and badly optimized pages will face a degradation in ranking. As per the strict guidelines of Google, you need to tag each of the affiliate links and links in the guest posts. Otherwise the new update can result in de-ranking.

Steps to keep your ranking safe

Even though the spam detection is fully automatic, there are some things you can do as a part of the SEO services in order to nullify or reduce the impact of updates. 

• Follow the best practices of SEO services without any failure. 
• Link with secured websites that have proper certifications
• Completely avoid links from domains that are penalized. 
• Make sure your links are going to related websites only.
• Avoid links from link directories.
• Make sure you and Google know the site for good reasons before linking from it. 
• Make a list of all the dangerous sites that come across while you browse. 
• Use the list to effectively avoid bad linking. 
• Make use of Google’s Disavow tool. Several other tools are also available. However, what else can work better than using Google console itself.

Get you sites optimized by JachOOs

We are the reliable digital partner for your website optimization needs and strategic social media marketing. Our expert SEO practices that adhere to the guidelines ensure the ranking of your site. Since, at JachOOs, we build from the base with the right practices you won’t need to worry about any spam updates at all. 

FAQ – Spam check in SEO services