Digital Marketing: The Mighty Google Analytics

Anyone with a professional account can access this free to use tool. When I say ‘free to use’ don’t underestimate the power of this great digital marketing tool. Even though there is a premium version, the free version is capable of collecting data from websites and marketing apps connected to your Google account, analyzing them and bringing out well defined analytics on the strategy applied. 

What is basically Google Analytics?

This analytics will help a business owner or their digital marketing consultant to review their strategy used for marketing campaigns. The insights from the analytics can help them make a decision on whether to continue the strategy and or to make any changes. Kind attention all those who provide IT services for small business firms: set up Google Analytics for them without a second thought.

The Set Up

To set up Google Analytics is easy in fact. Just click the create account in the account column of the admin section. After providing an account name you have to configure the settings of data sharing according to your preferences and needs. Once the data-sharing settings are set, you can start adding properties. 

Adding properties to Google Analytics is very important as the websites are connected at this step. You are given a code which is used to connect the website to the Google Analytics account. 

Applications

Google Analytics helps you in many ways to track the marketing performance of your website and other mediums connected to the Google account. It gives you categorized information with separate analytics on each method and modes of websites and the media used. It helps you in data analysis with all its fundamental steps covered. 

Data collection, sorting the data, analyzing them and developing insights done by Google Analytics all by itself. You can even integrate it with other apps to help you in decision making for future campaigns. With Google Analytics, you will have a comprehensive performance analysis of a campaign you have done for marketing.  It can be helpful even for the top web development companies.

Variety of Analyses

Speaking on analysis, this power tool from Google can perform various levels of analysis. It can perform live analysis of a campaign with live insights which helps you in deciding on whether to change any campaign parameters. Its demographic analysis gives you more control in future by customizing the campaign parameters. 

The Google Analytics Benefits

Analytics is brought to you in all the ways you want. They are categorized in different levels for easy comprehension. The shortcomings of a campaign can be identified with accuracy since the analytics is sophisticatedly classified. 

• Free to use tool 
• Has various inbuilt report options 
• Can be customized according to the data required for your Key Performance Indicators. 
• You can efficiently track the conversions and classify them for future reference. 
• Helps in getting insights on user behavior.  
• Insights from analysis will help you improve the SEO. 

Reports that matters

Don’t you want a report after a campaign? That is also taken care of. You can get a detailed analysis report of a campaign. Custom reports can be obtained by analysis based on the medium of lead generation.

You can also get analysis reports from your campaigning apps that are integrated. And, any agency that claims to provide the best digital marketing services should be able to make the maximum out of it.

FAQ – Google Analytics