Content marketing for a business is always created keeping the audience, or in other words probable customers, in the mind. Knowing their need and taste is inevitable for a content written for a business. Since the contents are customer centric, if well crafted, the business conversion rates can be increased.
The objective of content marketing is to present business to the audience as appealing as possible with free and easy access. Be it any platform, in content marketing, leads are generated only when the content is compelling enough. For making the content sharp and with a high degree of customer orientation, a dedicated team of experienced content writers are required.

How to start content marketing?

Writing blogs for a product or service can be done with the support of a good content writer. However, there are two problems involved in it. The first one is that Blog writing isn’t the only method of content marketing. Indeed, blog writing is a very effective strategy. Yet, there may be even more effective content marketing methods for a particular business.
Second problem is related to this. The reason why most fail to recognize methods other than blog writing is lack of a content marketing strategy. Investing ample amounts of time in content marketing strategy making is the way to resolve the issue.

How frequently should content be posted?

Regardless of the type and size of the business, contents should be generated in regular intervals. Posting mere business contents cannot pull audience attention consistently. There should be informational, logical and emotional contents as well to keep the audience engaged.
Keep in mind that, contents are not just created for regular audiences, probable new audiences should also be considered. All the relevant special occasions are to be kept in account for contents to be aired. These occasions should be listed in the content calendar beforehand.
Apart from these image and video content marketing can be done which are also content marketing examples.

How to make a content search engine optimized?

‘Do you mean…..’ in google itself is telling search engines are getting way more advanced that even if the user makes a mistake in entering the search term, search engines are capable of correcting and suggesting the right search word. But this doesn’t affect the relevance of keywords at any cost.
Making a content search engine optimized is essentially including keywords in the content which are matching to the most used search texts related to the products or services in the question. Meticulous content planning and knowledge in keywords are necessary for this to execute.

How to make non-repetitive website contents?

Let it be anything from various types of content marketing, since most websites talk about a particular product or service regularly, there is a high chance the contents put forward sounds repetitive. To avoid this either service of guest writers can be availed or the task can be assigned to a team of content creators who have proven experience in delivering fresh content each time, else the business owner has to sacrifice valuable business hours for cross checking the contents for repetition.

Content writing – FAQ

How is the effect measured?

Content marketing services normally works with other marketing techniques. However, to measure the effect individually, existing data on traffic should be there. With various analytics tools available the individual effect can be measured easily.

What ROI can be expected?

Indeed, to have a strategy of content marketing is important. Even after many of the marketers missing these key steps, about 40% of them count content marketing as a method giving high returns. When comparing based on the amount spent, the lead generated by content marketing is at least 3 times more than paid marketing like pay per click.

Why is content marketing important in branding?

Branding requires stories. What works more than content marketing to tell stories! When contents made for a business are unique, they contribute to the branding itself. The capabilities of a business can be expressed in detail using engaging contents.

How does it help in engagement?

Compelling content attracts people and thereby results in engagement. In fact it is the contents that are responsible for longer engagement when done right. Using audience centric language and maintaining the optimum active-passive ratio can help connect people emotionally and help in maintaining the engagement.

#Content Marketing