Stuck? 3 Eye-opening Email Marketing Strategies To Know
How to write a compelling email for marketing?
- The best subject line for email marketing: The subject line should be precise and well designed so that the objective of the mail should be conveyed in minimum possible words and in a very inviting manner. Indeed, the best subject line for your business is an area where expert intervention is required.
- The best call to action strategy: A best strategy in any content is possible only when all sorts of probable readers are considered. The call to action should be placed in at least two locations, one at the top and other at the end of the mail. Added to that the call to action text should be intriguing enough for a potential customer of the product or service.
How to write an email that will not end up in a spam folder?
- One of the major challenges when we use email for marketing is that the email is being redirected to a spam folder. The email should be prepared in a strategic way to avoid this issue.
- Care should be taken right from the sender email address. The sender email address should be recognizable enough. There should be direct indication of the company name in the sender email itself.
- The tone of the email is the next thing to be taken into account. Nowadays, technology is so advanced that the purpose of content is identified not just by the keywords. The tone of the content also can be identified using the latest AI integrated technologies. So it is always better to maintain a friendly tone. However, from a sales generating perspective, this task is not easy. Support of experienced content creators is inevitable to make this possible.
How to choose between HTML and plain text in an email?
- Preference on looks of the content vary from person to person. However a well designed content with perfect blend of html and plain text should work for most.
- Trial and error is the best method to identify which works the best. Whereas a team with enough data and experience can determine the best strategy in the fewest of steps.
Email marketing – A power-tool in digital domain
Email marketing, being the most personal way of marketing, is more effective also. Nevertheless, for certain businesses, it can be not very effective. On identifying such cases, email marketing with improved content shall be tried. Subscription based products and services are sold better with email marketing. But when it comes to overall effectiveness almost all products and services can find potential customers through this power-tool with the apt strategy and contents.
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Does it work for small businesses?
Email marketing does work for small businesses as well. Yet the thing to be kept in mind is that a solid strategic plan should be made before attempting it. In fact this method is the best for small businesses and even start-ups when well executed.
What are some challenges in it?
The first challenge lies in designing the email content with unique content and least reliance on images. Producing content less likely to be spam, the improving ability of email application in segregating emails with sales and promotional contents, integrating the data you need to share etc. are some other challenges of it.
When not to do it?
When you don’t have a well defined strategy, email marketing should not be done. Also if you are relying on a repetitive sales oriented approach and doubtful about the professional appeal or likeability of the content, emailing will be a wrong way of marketing.
What is an email marketing strategy?
Any planning done and recorded in order to improve the effectiveness of email and thereby increasing the engagement in your commercial content sent via email can be counted as email marketing strategy. Making your content mobile-friendly, classification of subscribers/recipients, customizing content, including call to action buttons etc. are some of the strategies you can try in email marketing.