Is ranking risky without on-page optimization in 2023?
Straightforward answer is NO. Well, you may have examples to cite against. Of course, there are sites that got ranked without much effort on on-page optimization (or on-page SEO). Notice the phrase ‘without much effort’. It is not zero effort. Some degree of optimization will be there in any ranked site. Whether that was done intentionally or not, is another matter of debate.
- Elements of On-page optimization: There are many elements to take care of in on-page optimization. Some of the major elements are listed below.
- Load speed
- Content quality
- Descriptions including meta description
- Internal linking
- External linking or outbound linking
- Backlinking
- Titling and paragraph styling
- Images and their alt texts
- Structured data markup
- Compatibility in various devices
There is this slightest chance of a website getting ranked without on-page optimization. That is with off-page adjustments. Here the site won’t be having any contents to show. Most probably a dummy site. One more thing. The chances for getting ranked without proper on-page optimization is almost impossible from now on. There are several reasons for this.
The major reasons for non-performance of sites without optimization are:
Competition is high
Be it any sector, the amount of information being uploaded to the internet is increasing. The competition for any keyword is getting stronger each day. Do you even think doing nothing will help!
Shortcomings go unnoticed
The chances of finding shortcomings of a website is lost by not going for on-page optimization. This process involves reviewing and rewriting. It is not just limited to spellcheck and grammar correction. Even if you have linguistically perfect content, it does not mean you have an optimized content. This problem stays for other elements too. Indeed appeal is important. But the site must reach the user for the appeal to do its task.
Crawling takes time
Depending barely on crawling is foolishness. It is an AI initiated process. So our website must be ready with all requirements. Otherwise crawling will not result in indexing. This can be catastrophic as every effort put into the website goes in vain. Without an on-page optimization strategy, by the time the website gets indexed, it will be too late.
Linking issues
Internal linking and backlinking, both are essential for a site to generate traffic. Without on-page optimization, internal linking is entirely ignored. Normally backlinking also will be minimal.
Unwanted penalizing
You can be penalized for breaking SEO rules on your website. Penalizing means ultimate damage to the progress already made, if any. Without proper optimization, how are you going to know whether any SEO rules are being broken!
Search intent ignored
Search intent has an increasing significance. Especially when people started to use long tail keywords for specific results. If you go wrong in determining the search intent, the website ranking is out of question.
Low quality unchecked
As mentioned before, mistakes-free content is not what search engines are looking for. Even without mistakes a content can be of lower quality. This prevents ranking even after being listed. How unfortunate!
Why choose us?
Since on-page optimization is so important for your website, this must be done with expert intervention. JachOOs is the leading digital marketing agency in Dubai with an expert panel of SEO strategists. We undertake both off-page optimization and on-page optimization services.
On-page optimization – FAQ
What is it?
It is the collection of all activities done on the website front end in order to improve traffic and ranking in the search engines.
How is it done?
It is done by carefully analyzing the elements of a website (see the list above) and making necessary changes according to a standard checklist. This standardization is made based on the analysis on previous performance data of various websites. The changes made can be from very minute changes to total rework.
Why is it important?
It is the process by which we are letting the search engine identify our website content and determine its relevance whenever a related search is made.
What is an alt-text in it?
Alt-text is the description given to an image showing the relation between the topic being handled. This helps the search engine in determining the image better.