SEO Strategy: 6 Basic Steps That You Can’t Leave

SEO strategy is something all businesses need to look for while thinking about marketing their products or services online. Your SEO applied website is a key factor for your business visibility. Preparing your website to be discovered in searches is done in different steps. Strategic planning should be there to get this done.  

Audit metadata and meta description: 

This process is similar to background checks of the public done by police. The only difference is that the search reaches a person faster if the background data is not favorable. Metadata audit is like a background check for SEO compatibility. A search reaches the website when the metadata is favorable. A well constructed metadata and meta description enables better search visibility. This is due to the direct link between metadata and search engines.  It is metadata that communicates to search engines about the basic content and context of the website. 

URL Designing: 

We prefer descriptive instructions when finding a way. But our preference changes when it comes to the web world. We want URLs to be as short as possible but still explanatory. The web page URLs should be made keeping in mind that they are to be shared. The URL must be self explanatory and short at the same time. This way URLs become more professional looking and appealing to the audiences. This will inspire audiences to click and follow to where the link takes them. 

Identify search intents:

Mind reading? Well, for applying SEO, we must do a bit of mind reading.   

We must foresee the possible keywords a searcher can use. Then these keywords are to be carefully integrated to the website contents. This increases the probability of our website to appear in the search page. Search intents can be words or phrases to which the business intentions can be related. Strategic planning is key in the integration of search intents also. 

Indexing including images: 

Writing image? Yeah it is describing and indexing every major element of a website in text form including a simple description of images. It is done by a process called crawling. It is essentially having a look at every text within a website including codes. This helps in identifying any undescribed items and describing them. Indexing is defined as systematically organizing the contents identified during crawling. Efficient indexing makes every content of a website including images, videos and other non text elements searchable with texts. This increases the visibility and traffic of the website.

UI/UX design: 

Apple or Google, if you were following the recent launch events, you might have noticed something. The tech companies are focusing much more on the users. The ease with which the user can interact with the OS and the overall experience the user has, both are important when designing websites too. The interface and the contents should be designed keeping in mind that the website should be accessible via multiple devices. Also the experience should be designed based on research. What all tactics worked previously should also be identified by data analysis.

Unique content:

Instagram reels invites more traffic when you reuse popular or trending music from their collection. It works even if the video content itself is repetitive. But it’s not the case in website traffic. Insights from the search intent research and strategically selected key words are required here. These should be made use to create a unique content that is beneficial for the website visitor. The uniqueness and usefulness of the content determines the traffic of a website.

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