Pay Per Click Advertising: 5 Features of The Superb Google Tool

Promotion!! Needless to say, every business needs promotion. No matter big or small. In this era, promotion is being majorly handled by digital marketing. In digital promotion, search engines play a major role. One of the most sought out promotion features in search engines is pay per click advertising. This is a promotion tool by which a business pays the web browser only when a user clicks their content. This is available in all major search engines including Google, Bing and Yahoo!.

As the name suggests, pay per click is a marketing strategy that gives maximum control to the business owner. We can set parameters for preparing a campaign. Once we set our parameters, our advertisement is run as a campaign. So, just like any other promotional activity, this also requires a solid strategy.

Pay Per Click Advertising method is attracting more businesses these days due to its user friendly features.
Following are the 5 top features from those.

• Customizability
• Right reach
• Great control
• Improved ranking
• Analytics

Customizability

As mentioned above there are different parameters available to adjust. We can set our preferences to publish our ads. However, parameter adjustments come with a cost. For instance, if we are setting time to a peak period in a day or to weekends, it can cost higher. With a good strategy, this difference in costs can be used in our favor.
From completely automated to high level of customization, the choices are many in this tool. This is different for various search engines. However, the basic mode of operation is similar.

Right Reach

The charge is deducted only when a user makes a search and clicks the ad. This means the probability of that user being a convertible customer is high. This way we can make sure our ad is reaching the right people.

Great Control

Pay Per Click advertising is unlike any other online promotion tool. There is no cost involved in our ads being displayed. Also the parameter adjustments mentioned in the first point come in handy. The difference of costs in different time periods and locations can be adjusted in order to make the ad maximum efficient.

Improved Ranking

All the major search engines have a ranking system. Our contents appear in the search when we secure a good enough position in ranking. Pay Per Click advertising enables us to reach most probable customers as ads. The users see our ads because of the specific keywords they are using. When our website is accessed from ads, the ranking of our website improves for those keywords. We must make sure Search Engine Optimization is done for our website for this result

Analytics

Data driven decision making is the need of any business. The analytics available with this tool enables us to plan for the ad campaigns for future. The analytics will give us an insight on the best time for ads, keywords that worked and tactics needed for better conversion. With a well framed SEO strategy, we can make use of the analytics. This will help us in improving ad efficiency every next time.

PPC has certain other features apart from the above mentioned. Maximum return, high sale conversion rate, better visibility when compared to other paid promotions are few of them. JachOOs is the leading PPC agency in Dubai, having experience and expertise in PPC advertising.

FAQ – Pay Per Click Advertising